A Beginner’s Guide to Google AdSense

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Sure, affiliate marketing is an excellent way to monetize a web site or blog. It has the amazing benefit of not requiring stock, and in many cases it’s a set and forget strategy. Often though, many affiliates, including myself, will also run Google AdSense on their web sites.

Adsense is a nice alternative, or complimentary monetization strategy to affiliate marketing.

My income increases when using AdSense – my affiliate sales are unaffected

It used to be that I was afraid to “lose customers” when implementing Google AdSense on my affiliate sites, because when they click the AdSense ads they leave the web site. But test after test showed me that implementing AdSense often did not have any negative effect on affiliate commissions.

So, really all it did was boost my income and allowed me to distribute risk by having more than just one monetization strategy.

AdSense ads run in designated areas on your web site – advertisers pay Google to run ads there – but you get a cut

Many people still ask the question: what is Google AdSense, and how do I get started?

I am in the position where I run a multi-author WordPress news web site and one of the attractions is that we allow authors to include AdSense on their articles. Many though, it turns out, do not know what AdSense is and don’t know how to get setup.

First, let me explain as simply as possible what AdSense is. When advertisers pay Google to run ads (with the Google AdWords program), if they opt to show their ads on Google’s Display Network, then their ads will show up in the “AdSense slots” on participating web sites.

In many cases, the owner of the web site “owns” (in a sense) all of the Google AdSense ad slots. In the case of a multi-author web site, it could be that the owner allows a sharing of revenue. In that case, there could be several publisher AdSense as slots being displayed on a given web site.

You must “own” the web site used during the Google AdSense application process – but could run ads on other sites after acceptance

It used to be that you could submit an application to become an AdSense publisher, enter “any old web site” and in most cases get approved, ready to run ads on any other site of your choosing. Nowadays though, as I discovered, Google now has a second level of verification, complicating things a little more. The publisher must now prove that they own the web site that they intend to run ads on.

When I say “own the web site” that is sort of a loose statement. Many times, as long as the publisher has the ability to create AdSense ads (either through direct code access, or some sort of widget) he or she could make it through the second stage of AdSense approval. That’s not always the case though. Having the ability to add AdSense code to a web site doesn’t necessarily qualify you as the “owner.” And Google’s recent(ish) requirement is that the publisher must own the domain of the web site that they use during the application process. It’s only after approval where the publisher can run ads on different web sites.

If you know someone that owns a web site and will let you “piggyback” you

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