How To Boost Your Ecommerce Sales With Effective Twitter Marketing

Last updated: December 4, 2014

Twitter is any marketer’s dream platform. With more than 284 million active monthly users and a monthly volume of more than 500 million Tweets, Twitter allows businesses of every size to monitor their target customers closely, engage them regularly and drive more sales.

For e-commerce businesses though, Twitter is a gold mine. If you know how to use this platform to your advantage, you can convert it into a major revenue generation channel for your e-commerce business. It’s not just about knowing the features that Twitter offers. It’s more about using those features to drive business value. And this is what I am going to tell you in this post.

1. Understand the Platform and Your Objective

Before diving deep, understand how Twitter can contribute to your business. Twitter is a fast moving micro blogging platform. It has given voice to common men and women around the world, who actively use it to engage with their friends, celebrities and their favorite brands.

It is not primarily an ecommerce platform, and people do not come here to buy and sell products. To take advantage of this powerful tool, you need to learn the rules of the game. Instead of trying to sell products all the time, you need to join conversations, build relationships, establish trust and then drive sales.

Don’t expect immediate results from it. It won’t open floodgates of revenue and traffic immediately. But once you establish yourself on it, and earn the trust of your followers, things will start happening.

2. Build a Strong Brand Image With Your Profile

Your objective on Twitter is to make sales. For this you need to establish trust by building a strong brand image. Your Twitter profile is a great place to start your branding activities.

Twitter Handle: Use your company name. If it’s not available, add a number at the end. But try to keep it simple and easy to remember.Profile Picture: Use your company’s logo as the profile picture.Header Image: Use an image of your team or your office building as the header image. In this virtual space, showing your physical existence can really help you stand out. If you don’t have a physical existence, use an image that reflects your business.Bio: Twitter gives you 160 characters to describe yourself/your business. Use this space wisely. Without being too fancy, describe in clear words what your business is all about. Use the keywords that resonate with your target audience. For example, here’s how KitchenAid, a leading kitchenware portal, describe their profile.


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