Starting an e-Commerce website has become much easier thanks to WordPress. Businesses all over the world are using different WordPress e-Commerce plugins to set up fully functional online stores.
However, setting up an e-Commerce website is just one part of the equation. You also need to devise a traffic generation strategy that can create a steady inflow of visitors and potential customers.
Every traffic generation strategy starts with setting up a strong SEO structure. But there’s already a lot written about it, so I won’t discuss this in too much detail. Installing a good WordPress SEO plugin should give you a steady SEO foundation. Read this post if you want some guidance on which plugins to use.
In this post, however, I’ll focus on some of the other traffic generation and conversion strategies that the majority of e-Commerce website owners either ignore, or don’t consider important enough to invest time in them.
In reality, if you focus on these techniques, you’ll become almost completely independent of search engine traffic and have much greater control over your online assets.
1. Build Your Email List Through IncentivesBuilding email lists is crucial for any online business. But for e-Commerce websites, it’s a matter of survival. Without a thriving and engaged email list, you’ll find it extremely difficult to drive repeat sales from your customers.
You don’t just need traffic. You need visitors that convert into subscribers and potential customers. An email list will help you achieve that and allow you to work on your subscribers and drive sales.
A smart way to build your email list is by offering something that holds immediate value to the user. For online shoppers, nothing is more lucrative than a discount coupon. Offer this as an incentive to sign up for your mailing list.
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